Business Delegation to Mexico

📍 Mexico City, Monterrey, Queretaro – December 8–13, 2024

As part of our URGE project, we conducted a business delegation visit to Mexico between December 8–13, 2024, covering the cities of Mexico City, Monterrey, and Queretaro. During the visit, we held factory tours and B2B meetings with major companies in the white goods manufacturing sector.

We had the opportunity to visit the facilities of some of the world’s leading white goods manufacturers, including BSH Plant in Monterrey, Whirlpool’s plants in Monterrey and Celaya, COFICAB’s Monterrey facility, and MABE’s Queretaro HeadQuarters. These site visits provided valuable insights into the production capacities and supplier ecosystems in the region.

In Mexico City, we also held a meeting with CANAME (National Chamber of Electrical Manufacturers) to explore potential cooperation opportunities and gain in-depth information about the Mexican market.

This visit enabled our participating companies to establish initial connections and assess collaboration potential in a key export market, while also gaining critical knowledge to shape their market entry strategies.